1. Vapely: The TommyInnit Prank That Went Viral
Vapely first gained attention not as a real brand, but as a brilliant spoof by influencer TommyInnit. Late in 2024, Tommy—known for his comedic content and Minecraft fame—launched “Vapely” as his own vape line in a parody video, clowning on influencer merch culture and trolling rival creators like Logan Paul, KSI, and MrBeast.
In the video announcement, he pitched the “TommyInnit Vape” as a “healthy vape for even little babies”, mimicking the tone of hastily produced influencer products. The URL he shared didn’t lead to a product page—it led to a classic Rickroll of “Never Gonna Give You Up” by Rick Astley.
The stunt was a clever sendup of Logan Paul’s Lunchly and his branded launches. It blew up online—sparking memes, reactions, and discussions about how easily influencer marketing can run wild.
2. Parody with Purpose: The Message Behind Vapely
Why choose a vape for the parody? It was intentional. TommyInnit used Vapely to underline the absurdity of influencers slapping their names onto random products—often unhealthy or gimmicky ones. A vape, especially one marketed to children, amplifies that absurdity in a bold way.
The satire was executed masterfully—convincing on the surface, yet so exaggerated that many viewers eventually realized it was a prank. Some praised Tommy for his playful critique:
“Tommy’s satire is better than most people’s real marketing.”
Still, some critics questioned the choice of vaping in satire—especially given the youth of much of his audience.
3. Beyond the Gag: Vapely as an Irish Vape Retailer
Vapely isn’t just a parody—it’s a legitimate e-liquid retailer in Ireland. Under the domain vapely.ie, the company offers a wide selection of premium e-liquids and vaping supplies, with a reputation for fast shipping and strong customer service.
With a Trustpilot rating of 4.2, the store has garnered consistently positive feedback:
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“Fastest delivery from any company I’ve ever used.”
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“Excellent customer service. Free national delivery in Ireland.”
On social media, the brand maintains an active presence, describing itself as home to the “finest selection of premium e-liquids in Ireland”, offering both quality products and great prices.
4. Comparing the Two: TommyInnit’s Joke vs. Real-Life Vapely
Here’s how the two “Vapelys” stack up:
| Feature | TommyInnit’s Vapely (Spoof) | Vapely.ie (Real Retailer) |
|---|---|---|
| Purpose | Satirical parody of influencer merch culture | Genuine vaping supply store |
| Product | Fake “TommyInnit Vape” with Rickroll link | E-liquids and vape products |
| Audience Interaction | Viral, comedic, meme-worthy | Customers buying vape supplies |
| Public Reception | Mixed: praised for humor, critiqued for topic | Trusted: praised for service and speed |
| Platform Impact | Internet meme, trending buzz | Ecommerce, vaping community, online reviews |
5. Cultural Impact and Lessons from Vapely’s Dual Identity
A. The Power of Satire in Digital Culture
TommyInnit’s Vapely stunt was a sharp critique wrapped in humor. In an era flooded with influencer product drops, it called attention to how easily consumers can be manipulated.
B. Real-World Trust in Branding
Meanwhile, the Irish Vapely shows that branding tied to quality service and transparency can build authenticity and customer trust—even in markets often blamed for promoting unhealthy habits.
C. Same Name, Different Worlds
The scenario highlights an interesting case of name collision: two brands with identical names but entirely different missions. One amplifies satire; the other builds business. Both, in their own way, influence culture—one through mockery, the other through commerce.
6. Final Thought: What Vapely Teaches Us About Influence and Branding
Satire cuts sharper than a rant. TommyInnit’s prank made people think without preaching—and caused a tonne of buzz in doing so.
Trust still matters. Vapely.ie shows that solid customer experience can build a loyal base even in controversial industries.
Names carry meaning. Whether it’s a joke or a brand, the identity you cultivate shapes perception, so choose carefully.
In the case of Vapely, we see a fascinating split: one is a comedic critique of influencer capitalism; the other reinforces reliability in a niche market. Both teach us something about how we consume narratives—and products—in the digital age.
